Google tag manager
Google Tag Manager (GTM) is a tool that allows you to manage and deploy marketing tags (small code snippets) on your website without having to modify the underlying code. It is primarily used to track user behavior and interactions, enabling detailed analytics and performance insights. We use GTM to set up tracking for key actions such as purchases, add-to-cart events, beginning checkout, page views, and item views. This ensures we capture the data needed to optimize your advertising efforts and measure the success of your campaigns effectively. Step #1: How to create a google tag manager account.
Go to Google Tag Manager: Visit Google Tag Manager and log in with your Google account.
Click "Create Account": Once logged in, click on the Create Account button.
Enter Account Details:
Account Name: Enter your business or organization's name (e.g., "Your Business Name").
Country: Select your country from the dropdown menu.
Set Up a Container:
In the "Container Setup" section:
Container Name: Enter your website name or identifier (e.g., "YourWebsite.com").
Target Platform: Select Web if you're setting up GTM for a website. You can also choose from other options like iOS, Android, or AMP if applicable.
Agree to Terms of Service: Review the terms and conditions, check the agreement box, and click Create.
Install the Tag Manager Code on Your Website:
Once the account is created, Google Tag Manager will provide two code snippets: one for the
<head>and one for the<body>sections of your website.Copy these snippets and add them to your website's HTML:
Paste the first snippet immediately after the opening
<head>tag.Paste the second snippet immediately after the opening
<body>tag.
If you’re using a CMS like WordPress, there may be plugins available to help you insert the GTM code.
Publish Your Container:
After installing the code, go back to Google Tag Manager and click Submit to publish your container.
Step #2: How to share access to google tag manager.
Log into Google Tag Manager:
Go to Google Tag Manager and log in with your account credentials.
Select the Container:
Navigate to the account and select the container you want to share access for. The container is typically associated with your website.
Go to Admin Settings:
In the left-hand menu, click on Admin.
Add User:
Under the "Container" section, click on Access Management.
Click the + icon in the upper-right corner and select Add Users.
Enter User Details:
Add the email addresses: [email protected] & [email protected]
Set Permissions:
Assign "Publish" permissions so we can create and manage tags effectively.
Save Changes:
Click Invite to send the invitation.
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